Up until the last few years, I’ve been a generalist with respect to niches. Lately, though, I’ve been specializing in the areas of attorney/legal services, real estate, home improvement, and health and fitness. And this in both the B2B and B2C arenas.
My true specialties are the kinds of content/copy I like writing the most: Blog posts, informative articles, website pages, and landing pages.
Blog posts – The backbone of your content marketing strategy to help build that essential trust relationship with potential clients and customers.
Informative articles (or long-form/skyscraper content) – If you really want to be positioned as the go-to expert in your industry.
Website pages – Your online business card – for that critical first impression with the world of potential customers and clients.
Landing Pages – Those crucial site pages that irresistibly draw them in and get them to take the action you want.
Press Releases – A powerful tool for gaining online (and offline, too) exposure that translates into more of the business results you want.
Marketing Emails – A sales funnel that is 40 times more effective for customer acquisition than social media marketing with an ROI of up to 4,300%.
Customer Case Studies – The vital success stories proving your product/service is the best.
Ghostwriting – When you have great information to share or a compelling story to tell, but not the time or inclination to write it yourself.
Copy Editing (both non-fiction and fiction) – A valuable insurance policy for the writing you produce yourself or in-house.
Latest posts by Michael Hearing (see all)
- Why Your Content Writer Should Also Write Fiction (Especially Short Stories) - October 28, 2018
- Know How to Get Great Content and Compelling Copy? - March 6, 2018
- Did You Know That Hiring a Content Writer Is Like Getting Married? - February 28, 2018
- Two Crucial Considerations for Getting the Best Content Possible – Target Audience and Expected Results - February 14, 2018
- More White Inspired Content Writing Tips - March 28, 2017